It looks like Starbucks is using the whole anti-marketing marketing thing now. Very googlesque in my opinion. I can just see the pissed off hipster now…sitting at a table with his macbook sipping out of the homemade pottery lookalike mug…when he hears one of the barista say, “These Starbuck’s benefits rock.”

*Slams the top down on his laptop cutting off his free wifi connection, and in an act of defiance, leaves his LARGE non-fat double mocha latte on the table 1/4 full. (it was getting cold anyway after the hour long facebook surf session….er i mean checking local band sites for upcoming shows) Pissed off and looking for some sort validation that he hasn’t succumbed to the evils of corp giants, he jumps on his fixie, pops in his ear buds to his new ipod and heads to the closest record store to see what euro vinyl imports have arrived. (ok, maybe he doesn’t have a record player, but most of the songs can be found on itunes or bittorrent for download anyways…a lot more convenient having them on an ipod anyhow.)

Sorry, got distracted, what was I talking about? Oh yeah, coffee. Honestly I’d love to see some other major companies take this strategy. McDownthestreet Deli can stray from Golden arches to Portland cascading waterfalls, San Diego beaches, Nevada deserts or something locally significant that is less of an eyesore than most McD’s buildings.